Coldwell Logo
Top 11% of all Coldwell
Banker Agents Internationally

Florida Leads International Real Estate Purchases

Posted on Thursday, June 27, 2013



naples best addresses logo

It is estimated 21% of all Naples, Florida real estate purchases are from international buyers – primarily Canada and Western Europe. Nationally Florida leads in international buyers as reported today by FloridaRealtor reported “Five states made up 61 percent of reported (international) purchases: Florida (23 percent), California (17 percent), Arizona (9 percent), Texas (9 percent) and New York (3 percent).”

So what? Well if you are selling your home your marketing plan should include this group. But how? Here are a few ideas:

1) They Start Online. International buyers are no different than domestic buyers in this regard – the majority of them are going to start online. You need to have your listing visible preferably on the sites they view – many of them begin in Canada and Europe so get some help figuring this out.
2) Brand. Go with a realtor with a recognized brand name and track record of international sales. Other realtors will work too but why not improve your odds. If you were visiting a foreign land buying real estate wouldn’t you tend to work with a company name you recognize.

3)Is language important? Maybe maybe not. I am not certain speaking in native languages really attracts the international buyer. Many of the international buyers I know prefer to speak in English anyway but I can see it helping in some circumstances.

Give us a call on selling to the international buyers here in Naples, Florida. We would be happy to help.

We are now offering our Naples Real Estate Study to all of our blog readers. Please go to and register for our newsletter and we will forward a copy to you.

No legal, investment, or tax advice is being given in this Blog.  Consult with legal, financial and tax professionals before acting on any real estate transaction.  Actual real estate price and sales results are subject to market forces and are not completely predictable. The writings of this Blog are intended for the sole use of our clients.
Some of the data relating to Naples homes for sale and Naples real estate for sale on the website comes in part from the Broker reciprocity program of M.L.S. of Naples, Inc. The properties displayed here may not be all the properties available through the MLS reciprocity Program. This information is deemed reliable but is not guaranteed. Buyers and sellers are responsible for verifying all information about their purchase prior to closing.
Mark Goebel, PA is a REALTOR with Coldwell Banker on 5th avenue in Naples, Florida with 35+ years of visiting and living in Naples. After 25 years at Accenture, Mark retired as a managing director and spends his time helping non profits and building a Naples real estate team with his wife Nan. Talk to Mark and Nan about life in Naples and why they chose this place to live full-time over all others and enjoy Naples real estate.
Mark Goebel, PA
REALTOR Coldwell Banker 5th Avenue South
Mobile: 239.595.3921
Facebook: NaplesBestAddresses