Coldwell Logo
Top 11% of all Coldwell
Banker Agents Internationally

If The Market Is So Hot Why Haven’t I Sold My Home?

Posted on Sunday, August 03, 2014


Moraya Bay 304 Bar Wall

Some sellers are scratching their heads in Naples, Florida these days. Other sellers are pretty darn happy. With a rebounding market and short inventories and a lot of newspaper headlines some sellers may think any property will sell. Nope. This market is like any other. Let’s take a look at why some properties do not sell or take longer to sell.

Condition! Hah, you thought I would start with price but I will get to that in a minute. If your place is in poor condition and the buyers sees major repairs, minor repairs of just a lot of clutter they may pass it by. Don’t forget dark rooms, smell or rough landscaping as other causes. How do you tell if you have a condition problem? Well if you are seeing a fair amount of traffic to look over your place but have no REPEAT VISITS or an offer in four to six weeks you probably have some kind of condition issue.
Price! Ok here is the tough one. You might be priced too high. Buyers do not care how much you “have into it” or how much you think it is worth. Buyers only care what they think it is worth. So how do you sell this concept to them? Have us develop a comparative market assessment (CMA) for you. The CMA is an old school technique but still works great. We look at competing properties for sale and recently sold properties. The CMA may be a little depressing for the seller and it is a bit of an art form BUT if you think the condition of your property is great then THE PROBLEM IS THE PRICE.
Now in fairness location makes a big difference. But here is the rub – you cannot change your location so work on price and condition.


Could marketing be a problem? Maybe but less likely in a hot market as buyers are really trying to find you. Here on the Naples Best Addresses team our marketing is a little different than others so compare if you wish. For example it is estimated 80%+ of all buyers start on online. So we deliver 56,000,000+ “eyeballs” on your property and bring our 8,000 monthly followers to have a look at your property. We also know a good part of the buyers are international. We have a great international brand and we have international business experience (years of it) so we can deliver a lot of buyers.
Work with the Naples Best Address team and we will help you sort it out. Many of our clients are finding our ebook “Understanding Naples Real Estate” a good way to learn more about lifestyles and real estate here. To obtain your copy just go to and request a copy.
Please give us a call and catch up with us. We would be pleased to help you with your Naples, Florida real estate needs. We have toured or owned property in Naples for nearly forty years and are fortunate to call this wonderful paradise our full-time home.

We hope to meet and talk with you soon,
Mark Goebel PA, Nan Goebel PA and David Goebel, PA
Co-Founders of the Naples Best Addresses team
Coldwell Banker

REALTORS at Coldwell Banker 5th Avenue South
Mobile: 239.595.3920 (Nan) 239.595.3920 (Mark) 239.285.2038 (David)
Facebook: NaplesBestAddresses

naples best addresses logo

No legal, investment, or tax advice is being given in this Blog.  Consult with legal, financial and tax professionals before acting on any real estate transaction.  Actual real estate price and sales results are subject to market forces and are not completely predictable. The writings of this Blog are intended for the sole use of our clients.
We are pleased to announce a portion of our real estate earnings go to support the The Naples Botanical Garden, Habitat for Humanity Collier County, The Race For The Cure Citrus Ride, The Seacrest Country Day School and The Naples Winter Wine Festival.
Some of the data relating to Naples homes for sale and Naples real estate for sale on the website comes in part from the Broker reciprocity program of M.L.S. of Naples, Inc. The properties displayed here may not be all the properties available through the MLS reciprocity Program. This information is deemed reliable but is not guaranteed. Buyers and sellers are responsible for verifying all information about their purchase prior to closing.
Mark Goebel, PA is a REALTOR with Coldwell Banker on 5th avenue in Naples, Florida with 35+ years of visiting and living in Naples. After 25 years at Accenture, Mark retired as a managing director and spends his time helping non profits and building a Naples real estate team with his wife Nan. Talk to Mark and Nan about life in Naples and why they chose this place to live full-time over all others and enjoy Naples real estate.
Contact us to learn more about Naples real estate trends, the florida rental market, Naples design ideas like coastal contemporary and transitional designs or just get a feel for the place like Naples Florida population trends.