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The Seller’s Market Strengthens: Closing Prices Now only 3.8% Short Of Asking Price

Posted on Thursday, March 19, 2015


(sellers are doing well today in the Naples real estate market)

Last month we reported actual closing prices relative to original asking prices were hanging in there even with some pretty fantastic price appreciation in Naples real estate. With prices up 18%+ last year and 15%+ this year we thought we would see some buyer fatigue and actual closing prices might be falling relative to what the sellers are asking.

What’s the very short answer to the question “is there a slump in closing prices”? No – no slump. In fact it looks like sellers are commanding even more power. As of today in the Matrix MLS closing prices are actually much closer to the asked selling price this month – now an unbelievable 3.8% of asking.  Pretty darn tight.

Gerosin Image Pool

(Sellers continue to rule this month and achieve some great price performance)

The newspapers are full of stories right now about Naples home prices.  Eye-popping accounts of asking prices in the tens of millions of dollars. Folks here are reminded of the glory days of the last boom when prices really started to rock.

What is this tight spread in closing to selling price telling us? Well a number of things could be happening, like:

*Seller’s may be doing a better job of pricing their property

*Buyer’s realize they are in a seller’s market and are settling closer to the asking price

*The increased tightening over last month may mean seller’s are gaining even more negotiating power in this market

*Buyers are spending less time dickering and more time buying.

455 Palm Cir East Pool
(well priced properties in good condition are moving quickly)

What does all of this mean to a seller? Well, a seller needs to know their local market very well. Know your neighborhood first. We like to suggest to our sellers complete a detailed comparative market assessment with us (most realtors do this) AND look at the inventory and volume trend in your neighborhood (not many realtors do this) AND go visit competing properties for sale in the neighborhood (not many realtors do this either) and estimate the price at which your property will sell. Then to give yourself some wiggle room and mark the price up by the close/ask ratio – now under 4%.

6930 Sable Ridge
(Our comparative market assessment, inventory analysis, and competing property visits helped sell this home – our marketing approach works)

But maybe you heard the market is rising and as a seller you want to go for even more money? Well be careful – if you need or want to move you do not want to have your home sit for 200, 300 or more days in the market when you could be moving on with your life. Well priced properties in good condition are selling right now sure, but over priced properties are still sitting.
If you are a buyer looking at this tightening closed-to-ask ratio just do everything in reverse.  Work with us to complete the same comparative analysis work coupled with inventory and volume analysis with walk thru of other properties and make your offer accordingly. Figure the seller is going to come down on-average 4%+ right now and you can tell if you are likely to reach a deal. There is no need to over pay unless you really, really have to have it!

The Naples Best Addresses Co-Founders 1:2015

(The Naples Best Addresses Team)

We hope you have an opportunity to visit or live in Naples or Marco Island.  If you would like to know more about living here just give us a call at 239.595.3921.

Please also consider reading our book “Understanding Naples Real Estate” to get you started on a real estate search or just give us a call about things to do here.

We look forward to meeting and talking with you soon,

Mark Goebel PA, Nan Goebel PA and David Goebel, PA
Co-Founders of the Naples Best Addresses Team

Coldwell Banker
Mark Goebel, PA and Nan Goebel, PA
REALTOR Coldwell Banker 5th Avenue South
Mobile: 239.595.3921 239.595.3920
Facebook: NaplesBestAddresses

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No legal, investment, or tax advice is being given in this Blog. Consult with legal, financial and tax professionals before acting on any real estate transaction. Actual real estate price and sales results are subject to market forces and are not completely predictable. The writings of this Blog are intended for the sole use of our clients.
We are pleased to announce a portion of our real estate earnings go to support the The Naples Botanical Garden, Habitat for Humanity Collier Count and The Naples Winter Wine Festival.
Some of the data related to Naples homes for sale and Naples real estate for sale on the website comes in part from the Broker reciprocity program of M.L.S. of Naples, Inc. The properties displayed here may not be all the properties available through the MLS reciprocity Program. This information is deemed reliable but is not guaranteed. Buyers and sellers are responsible for verifying all information about their purchase prior to closing.
Mark Goebel, PA is a REALTOR with Coldwell Banker on 5th avenue in Naples, Florida with 35+ years of visiting and living in Naples. After 25 years at Accenture, Mark retired as a managing director and spends his time helping non profits and building a Naples real estate team with his wife Nan and son David. Talk to Mark, Nan and Dave about life in Naples and why they chose this place to live full-time over all others and enjoy Naples real estate.
Contact us to learn more about Naples real estate trends, the florida rental market, Naples design ideas like coastal contemporary and transitional designs or just get a feel for the place like Naples Florida population trends.