Posted on Monday, December 26, 2011
We will be the first to profess the power of social networking and all things digital , after all NaplesBestAddresses.com is followed by many and linked to Facebook and twitter and other online mechanisms – but a yard sign to sell real estate? Many times I feel we put that sign out in the yard just to satisfy the seller we are underway and working but I stand corrected – they may work better than I thought.
This week, on our best million dollar+ listing, a prospective, qualified and motivated buyer arrived just because they saw that sign in the yard. Last week a buyer came off the street and into an open house of ours just curious about the property and told a friend and now the friend is interested. Ok I am starting to believe the online world may not be the be all end all way to go.
According to our training local statistics show only about 9-11% of buyers first discover a property due to a yard sign while a huge majority start online. But, it still pays to use multiple channels as this week is living proof. In fact, I am going to review the whole use of flyer boxes in signs and 800 call back numbers. You still have to watch those neighborhood rules governing signs – their use, shape, type, etc., but still you can work with the rules and still have an impact.
I also learned this weekend from a new sign company in Lake Bluff, Illinois “the value of a sign is nearly 2,400 TIMES more valuable than a 30 second Prime Tim TV Spot ?” Wow that is some statement. My friend Joe started up beaconsignsolutions and I suggest you check them out for more ideas related to signs. But I like the idea.
So in the mean time when I go on my next listing appointment I am going to add the power of the sign to my otherwise digital pitch. Keep putting those old-fashioned, old school open house and for sale signs in the sod!
Have a good week.
No legal or investment advice or suggestions are being given in this Blog. Actual real estate price and sales results are subject to market forces and are not completely predictable. Please consult a lawyer or investment advisor for such legal and investment advice. The writings of this Blog are intended for the sole use of our clients.
Mark Goebel, PA is a REALTOR with Coldwell Banker on 5th avenue in Naples, Florida with 35+ years of visiting and living in Naples. After 25 years at Accenture, Mark retired as a managing director and spends his time helping non profits and building a Naples real estate team with his wife Nan. Talk to Mark and Nan about life in Naples and why they chose this place to live full-time over all others and enjoy Naples real estate.
Mark Goebel, PA
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